Our story started back in the 1970s as a small Queensland mail-order business. Fast forward 50 years, today we’re one of Australia and New Zealand’s largest retailers and the proud owner of four iconic retail brands: Supercheap Auto, rebel, BCF and Macpac.
What we all share in common is our passion. Our passion is our secret sauce. It’s a secret we share with our customers, to inspire them to live their passion. Without it and them, we are nothing.
An updated set of vision, mission and values was introduced to our team in early 2022. These were developed from the ground up – they came from our team, and are for our team. Check out this video, from our team launch at the time, to hear from our senior leadership and team members about what the changes meant to them.
The engagement of our 15,500 team members is one of our biggest priorities. We listen and act on how our team feel about work and we’re always on the lookout for what’s working (so we double down) and what isn’t (so we can course-correct).
Our retail team is the face of our business. They work across our four iconic brands providing exceptional service to our customers in our ~700 retail stores.
Our support office team back our brands through centralised service functions that develop and deliver our strategy and help build and enable the capabilities that create value.
Our centralised supply chain team takes care of sourcing, shipping and transporting our brand's products to ensure our customers have access to what they need so they can live their passion.
We are holders of the Workplace Gender Equality Agency’s (WGEA) Employer of Choice for Gender Equality citation (2022) and were recognised with a Women in Technology Employer of Choice award (2021).
We support and celebrate a broad set of diversity, equity and inclusion programs such as developing a Reconciliation Action Plan, celebrating our LGBTQI+ community and looking for ways to deliver a more accessible workplace for people with a disability.
Our strength as an organisation enables us to take a stand on some of the most important sustainability matters. We care deeply about the customers we serve, the team we work with and our planet.
Check out our latest Sustainability Report here to read how we’re continuing to build a more sustainable business.
